Plant-Based Beverages

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As plant-based waters can be healthy substitutes for traditional beverages, experts highlight how consumer trends, as well new product launches are driving growth in the market.

Caribe Juice, makers of WTRMLN WTR, announced the launch of WTRMLN ADE, a clean cold-pressed ultra-hydrating lemonade that harnesses the superpower of real watermelon.

The Vita Coco Co., under its flagship coconut water brand, Vita Coco, unveiled Vita Coco Treats, a new coconut milk beverage. 

100 Coconuts announced the launch of its new 16.6-fluid ounce can of 100% Pure Coconut Water, now available on Amazon and select retailers this summer. 

Muscle Milk, a brand of Purchase, N.Y-based PepsiCo, is flexing with its latest marketing campaign, a fully loaded athlete roster, and a new product: Muscle Milk Plant Protein shakes.

Truly Grass Fed, a premium brand of sustainably-produced dairy products, has expanded into a new category with the introduction of Truly Gluten Free Premium Irish Oat Milk.

Chlorophyll Water launched new bottles made from 100% recycled plastic (rPET) with CleanFlake label technology in the Hot Products section of Natural Products Expo West.

Oatly announced the launch of Oatly Oatmilk Creamers, which joins the brand’s growing fluid portfolio aimed at inspiring increased use in coffee occasions. 

Califia Farms announced that it has transitioned all of its bottles in the United States and Canada to 100% recycled plastic (rPET), a move that will help reduce the company’s greenhouse gas emissions by at least 19% and cut its energy use in half, it says. 

Mooala has launched its best-selling Bananamilks in an “on-the-go” format in Sprouts stores nationwide. Packaged in an 8-ounce, shelf-stable pack, the on-the-go Mooala’s are available in three different flavors: Vanilla, Chocolate and Strawberry.