Beverage companies are delving into the cannabis realm and fashioning alcohol and non-alcohol beverages infused with cannabidiol (CBD) and tetrahydrocannabinol (THC), and the move seems to be appealing to the masses.
Former Red Bull UK chief executive officer (CEO) Harry Drnec is set to launch a new detox beverage line called Sober Up to help reduce the toxic effects of alcohol, boost mental clarity and help prevent hangovers, the entrepreneur says.
Fort Collins, Colo.-based Joy Organics announced the release of its new zero-tetrahydrocannabinol (THC), cannabidiol (CBD) energy drink mix. The CBD Energy + Focus Energy Drink and Recovery Mix is designed to enhance anyone’s workout plan and provide improved workout recovery, the company says. The CBD Energy + Focus Drink contains 75 mg of caffeine, which helps improve focus and mental clarity, it adds.
The company’s moto, “THC Your Way. Every Day.” is a key component to its vision as they strive to help consumers feel better without the stigma that is attached to “getting high,” Singer said.
Companies throughout the United States are developing cannabis-infused beverages, which they believe will enable them to better compete with beer products.
Los Angeles-based company, Kickback Cold Brew, announced the launch of a new flavor of its Cannabidiol (CBD) infused cold brew tea and coffee beverages.