Denver-based CarryOn has launched sparkling CBD waters as well as a brand mission to normalize the pursuit of mental well-being.
With approximately 56 percent of Americans reporting negative effects on their mental wellbeing, CarryOn believes that the pursuit of mental wellbeing should be as prominent as physical fitness and nutrition, all as important pieces of holistic health and self-care, it says.
The brand has launched two lines of its sparkling CBD waters: Elevate and Descend. Elevate is geared to keep consumers calm but sharp. With 10 mg of CBD, Elevate blends choline to keep consumers fueled and focused. Descend is designed to provide relaxation with no impairment. With 20 mg of CBD isolate, Descend combines L-Theanine to help consumers relax and calm the mind. With a suggested retail price of $4.99, both Elevate and Descend contain 10 calories in each 11.5-ounce can, provide vitamins C and E, and have no added sugar.
"We believe mental wellbeing should be as second nature as physical fitness, and so we set out to create a CBD beverage that provides real functional benefits like focus and relaxation. We understood there was a gap in the market for a trustworthy CBD beverage that tastes good, and also helps calm the mind without unwanted side effects. So, we set out to solve that gap with the CarryOn brand," said Josh Wiesman, co-developer of CarryOn brand, in a statement. "No one should ever be made to feel bad or ostracized for prioritizing their mental wellness. Our brand is dedicated to support in a meaningful way."
CarryOn is working locally with the Colorado Restaurant Foundation's Angel Relief Fund with a donation to support the Angel Relief Fund's efforts to care for hospitality workers' wellbeing during the COVID-19 pandemic crisis. The donation will support restaurant and food and beverage hospitality workers who have lost their livelihood due to the global pandemic. CarryOn recognizes the importance of everyone doing their part to support those who might be most severely impacted by the current pandemic, particularly in their own communities, it says.
CarryOn was developed by Ocean Spray Cranberries Inc.'s Lighthouse Incubator, which was created by the farmer-owned cooperative last year to accelerate accessible health-and-wellness-focused innovation. CarryOn products have launched as a pilot test in Colorado. With CarryOn, Ocean Spray is seeking to make an impact in the mental wellness space with emerging functional ingredients, it adds.
CarryOn Elevate and Descend can be found at AppleJack Liquor Stores in Colorado for purchase via pick-up, delivery or in-store throughout the Denver metro area.