San Francisco-based Aura Bora is rolling out a line of sparkling waters that pairs herbs and fruits. The first five varieties are Cactus Rose, Lavender Cucumber, Peppermint Watermelon, Basil Berry and Lemongrass Coconut.
"It all started when my wife, Madeleine, and I were just messing around with our SodaStream," said Paul Voge, chief executive officer and co-founder of Aura Bora, in a statement. "We happened to have all these herbs and botanicals in our pantry. One thing led to another, and Aura Bora was born. It turns out when you combine real herbal extracts and sparkling water you get vivid flavors, floral aromas, and a more natural taste. Finally, consumers can enjoy beverages tailor-made to their palates. Sparkling water aficionados find solace in an escape from the norm."
Made with non-GMO ingredients, Aura Bora is free of sugar, calories and sodium. Packaged in 12-ounce cans, Aura Bora is available in single cans for a price range from $1.99 to $2.29 in select retailers. Single-flavor variety packs also can be purchased for $30 with free shipping through its website.
Since its launch in January 2020, the brand has expanded to more than 300 natural retailers across the country. The brand is sold via local DSDs in Colorado and Northern California, as well as national distributors, KeHE and UNFI. "We're blown away by how much Aura Bora has grown just in its first six months," Paul Voge said. "As we expand into other retailers, we know Aura Bora will continue to stand out in new markets, even in this competitive arena."
Aura Bora also is reaching consumers through its packaging design. The company partnered with Boulder, Colo.-based creative agency Moxie Sozo to craft its look. Co-Founder and Creative Director Madeleine Voge drew inspiration from the Earth's natural wonders for its packaging. Each can features whimsical illustrations including owls, crocodiles, porcupines, sloths and chameleons to emphasize the earth-inspired ingredients and playful brand personality, the company says.
"Having worked in the creative field for years, I knew our cans could be tributes to the ingredients inside them,” she said. “The colors, landscapes, and cheeky haikus on each can help Aura Bora jump off the shelves the first time, and the taste sells the product each time thereafter."
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