Los Angeles-based Calexo announced the launch of Watercolors, a new collection of cannabis-infused sparkling waters and an accompanying streetwear apparel line.
Made with sparkling water, natural flavors, and nano-emulsified THC (5 mg in each 12-ounce can), Watercolors are precisely dosed for an uplifting and easy-to-control experience, the company says. An alternative to alcohol, Watercolors feature zero sugar and zero calories. Available in three flavors, Fuschia, Spring and Sea, Watercolors will be available in four-pack boxes at select California dispensaries this month.
Watercolors sparkling waters are inspired by the flavors and landscapes of California and feature a rapid onset time of 15 minutes and an offset of one hour, according to the company.
“After launching our debut cannabis drinks, Citrus Rose and Cucumber Citrón in early 2020, people told us they loved our unique flavors but would like a smaller-sized, lower-dose drink. Watercolors delivers on this request and offers people the delicious flavors and delightful design they have come to expect from Calexo, with zero sugar, zero calories and no hangovers” said CEO Ian Colon in a statement. “We hope that Watercolors will give people who are curious about cannabis the confidence to try something new knowing that it's a light and low impact option for feeling good in your body.”
Chief Creative Officer Brandon Andrew added, “Delightful taste is our north star, our refreshing nuanced flavors defy expectations by reshaping how we approach social drinking; exciting the senses while offering a quick sessionable lift.”
Founded by a team of artists and creatives, Calexo is design and experience focused. With the launch of Watercolors, Calexo has expanded beyond drinks and is now offering apparel.
“Calexo's new apparel line is a natural extension of our philosophy of helping people feel good in their bodies,” Andrew explains. “To compliment and celebrate the pride in our drinks we've made a rich line of casual street wear for our community.”
Calexo's Watercolors are created with emulsion technology from Vertosa, was produced at Tinley and will be distributed through a new partnership with the SuLo distribution group. Watercolors will be available in four-pack boxes throughout California starting this month at a suggested retail price of $20 a box of plus tax.