Happi Cannabis-infused sparkling water launches in Michigan
Brand strikes partnership with the Black and Brown Cannabis Guild
(Image courtesy of Happi)
Birmingham, Mich.-based Happi, introduced its signature, cannabis-infused sparkling water: Happi. With all-natural, vegan ingredients and a microdose of 2.5 mg of THC in each can, Happi is Michigan’s first-to-market cannabis infused water, as it aims to redefine happy hour with a better-for-you alcohol alternative, the company says.
Happi is brought to market by Michigan-based founder Joe Reynolds, who understands that women are seeking an easy way to enjoy cannabis in just the right dos, and Lisa Hurwitz, president of Happi, who is a veteran of both the CPG and cannabis industries with a focus on women's brands and products, the company adds.
"We're proud to give Michiganders something to celebrate this fall with the launch of Happi in our home-state," said Hurwitz, in a statement. "Happi offers a sophisticated sparkling water with just a hint of cannabis for those looking to redefine their personal happy hour.
“With our production partner, Redbud Roots, and distribution partners, 3Fifteen, Lantern, Sunset Coast Provisions and Redbud, we look forward to making our happiest memories with a Happi in hand, '' she continues. “While we may not be able to change the world, we do our best to make it a happier place."
Hunter Mishler, director of product development added: "Redbud is thrilled to be Happi's manufacturing partner, bringing this first-of-its-kind cannabis-infused sparkling water to the Michigan market. Our fused nano THC technology and unique formulation differs from most cannabis beverages on the market.”
Additionally, to further its investment in the Michigan community, Happi announced its partnership with the Black and Brown Cannabis Guild (BBCG), a female-founded community of cannabis business owners, patients, enthusiasts, and activists of color, who advocate for social equity and justice. Net proceeds from the sale of Happi merchandise will be donated to the organization to further their good works, the company says.
"We are proud to name our first ongoing corporate partnership with Happi, whose support will provide much-needed resources for our new 2021 programming," said Denavvia K. Mojet, founder of BBCG, in a statement. "We have grown our Michigan footprint through our passion for true equity. By forging strong relationships with justice-minded operators like Happi, we can do more for those who need us the most — and for that, we are deeply grateful. This is an exciting new beginning for both organizations."
Available in three flavors ― Lemon Elderflower, Raspberry Honeysuckle and Pomegranate Hibiscus ― Happi retails as a single flavor four-pack carton of 8.4 ounce slim cans. Happi is made with simple ingredients and organic fruit, with just 25 calories or less in each can, offering the same light buzz as alcohol, with no hangover effect, the company says.
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