San Francisco-based Aura Bora is rolling out a line of sparkling waters that pairs herbs and fruits. The first five varieties are Cactus Rose, Lavender Cucumber, Peppermint Watermelon, Basil Berry and Lemongrass Coconut.
"It all started when my wife, Madeleine, and I were just messing around with our SodaStream," said Paul Voge, chief executive officer and co-founder of Aura Bora, in a statement. "We happened to have all these herbs and botanicals in our pantry. One thing led to another, and Aura Bora was born. It turns out when you combine real herbal extracts and sparkling water you get vivid flavors, floral aromas, and a more natural taste. Finally, consumers can enjoy beverages tailor-made to their palates. Sparkling water aficionados find solace in an escape from the norm."