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Analysts note that the craft beer market has rebounded following challenging years, but caution the segment still should be wary of competitive segments.

In the U.S. beer market, the competition remains fierce as beyond beer products has challenged traditional beer; however, niche markets like hard cider also have experienced the affects from new age beyond beer entrants.

As consumer preferences shift, imported beers’ growth streak could be challenged. However, brewers tap into key consumer trends to combat deceleration.

For the U.S. flavored malt beverage market, including hard seltzers, analysts are seeing ambiguous product attributes drive consumers to the beer category.

For the U.S. beer market, the road to recovery is showcasing the determination of major players. For domestic brewers, competition from non-traditional segments prompts exploration.

Although 2020 was a challenging year, craft brewers found ways to connect with their customers.

Founded in 2015, Biron Teas processed its teas through a co-packing partner. Yet, as business expanded, the organic artisanal tea company turned to Munson Machinery to bring processing in-house with a rotary batch mixer.

The movement of food and beverage through the supply chain has never been so closely analyzed. This extra scrutiny has brought into focus a number of stress points within the beverage industry.

In the midst of COVID-19, the beverage industry faces important production, economic, market and environmental challenges. Corporate goals to address water usage, multi-tiered sanitizing solutions and sustainability present new operational challenges, particularly as plant and food safety rises in importance.

Many entrepreneurs who have great new food and beverage ideas are waiting to see what happens with COVID-19, but that might not be best approach when looking at the traditional timeline.