Market Insights - Articles - Page 3

Ready-to-drink, low/no alcohol categories on the rise

Market research vital for future innovations success

August 23, 2022

Ready-to-drink is expected to boom in North America in the coming years, with a projected $43.6 billion for the global RTD beverage market by 2027, according to a Data Bridge Market Research study.

Market Insights

The supercharged distributor sales rep of the future is here

Technology advancements streamline beverage distribution

Bill Kraich

August 1, 2022

By digitally connecting distributors to retailers, distributor salespeople have reallocated their time and reimagined how they approach their retail accounts.

Market Insights

Patent-pending gas-trap cap prevents CSDs from going flat

Technology delivers better experience for consumers

Kristopher Willett

May 17, 2022

To help consumers avoid flat soft drinks, a patent-pending gas-trap cap now is available for the carbonated beverage world.

2022 Beer Report | Non-alcohol beer goes mainstream

Moderation, health and wellness fuel consumer interest in alcohol-free beer

Jessica Jacobsen

March 23, 2022

Improved taste profiles, coupled with health and wellness, help non-alcohol beer reach a deeper consumer market.

2022 Beer Report | Demand for craft beer rebounds

RTD cocktails, hard seltzers could stall craft beer’s return

Jessica Jacobsen

March 21, 2022

Analysts note that the craft beer market has rebounded following challenging years, but caution the segment still should be wary of competitive segments.

2022 Beer Report | Hard cider market takes on competition

Lighter options, mashups drive innovation in hard cider new products

Jessica Jacobsen

March 21, 2022

In the U.S. beer market, the competition remains fierce as beyond beer products has challenged traditional beer; however, niche markets like hard cider also have experienced the affects from new age beyond beer entrants.

2022 Beer Report | Imported beer market prep for potential challenges

High end, low-calorie attributes bolster imported beer segment

Jessica Jacobsen

February 16, 2022

As consumer preferences shift, imported beers’ growth streak could be challenged. However, brewers tap into key consumer trends to combat deceleration.

2022 Beer Report | Health and wellness, bold flavors lift FMBs, hard seltzers

Analysts predict unique flavor profiles in store for FMBs, hard seltzers

Jessica Jacobsen

February 16, 2022

For the U.S. flavored malt beverage market, including hard seltzers, analysts are seeing ambiguous product attributes drive consumers to the beer category.

2022 Beer Report | Beer evolves in time of recovery

Domestic beer faces challenges from competing segments

Jessica Jacobsen

February 16, 2022

For the U.S. beer market, the road to recovery is showcasing the determination of major players. For domestic brewers, competition from non-traditional segments prompts exploration.