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In business school, students learn that there are four stages of brand development within a brand lifecycle: Cash Cows, Dogs, Stars and Question Marks.

The traditional methodology for the beverage distribution industry is to both store and deliver product on large-format pallets.

When Rémy Martin, a brand of Paris-based Rémy Cointreau, first talked to specialist label converter Lithobru, Cognac, France, about its Coupe Shanghaï project, the challenge they presented was extremely demanding.

Woodinville, Wash.-based Redhook Brewery, a part of the Craft Brew Alliance (CBA), has seen its water savings add up following the integration of a dry-run bottling conveyor from Emerson Power Transmission Solutions.

Your recipes and methodologies are the most important assets of your business. If this information is disclosed to third parties, it can lead to financial distress because a competitor could imitate your product line and ruin your brand’s uniqueness and reputation.

Earlier in the year, General Mills Inc.’s Yoplait brand launched two beverage-inspired limited-edition flavors: Yoplait Original Peach Sweet Tea and Yoplait Light Margarita. Similarly