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Home » energy drinks

Articles Tagged with ''energy drinks''

CELSIUS BCAA Recovery drink
Category Focus

Loyalist help energy drinks continue growth patterns

Diversification will help category expand to new demographics
jessica Jacobsen
Jessica Jacobsen
July 23, 2020
The functional benefits associated with energy drinks have helped it attain the status it has today, but experts note diversification will take the category further.
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Between Drinks

IRI releases 2019 New Product Pacesetters report

Six beverage brands earned more than $100 million in multi-outlet channels
Barbara Harfmann
July 9, 2020
In Chicago-based Information Resources Inc. (IRI’s) 2019 New Product Pacesetters report, the market research firm reports the return of the $100 million product launch brands, and notes that both David and Goliath can win when it comes to successful new product launches in the food and beverage industries.
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RUNA

June 25, 2020

RUNA reformulated its self-titled energy drink line with plant-based ingredients including guayusa, polyphenols and L-theanine.


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ENERGY DRINKS- VPX Bang

2020 State of the Beverage Industry: Energy drinks, mixes maintain steady growth

Fierce competition and sugar-free energy drinks drive category
Barbara Harfmann
June 24, 2020
The energy drinks and mixes category is maintaining steady growth. However, energy shot sales are flat and suffer from a lack of competition.
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NuBrain Nootropic Waters

Nubrain Nootropic Waters

June 4, 2020

Tesla Nootropics launched a family of the ready-to-drink nootropic beverages.


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PepsiCo, VPX reach distribution agreement

Beverage company adds Bang Energy drinks to distribution network
April 28, 2020

Purchase, N.Y.-based PepsiCo and Vital Pharmaceuticals Inc. (VPX), Weston, Fla., the manufacturer of Bang Energy drinks, announced that they have entered into an exclusive alliance for PepsiCo to distribute the portfolio of Bang Energy beverages in the United States. This alliance is effective immediately and is set to significantly increase distribution of the Bang beverage lineup, it says


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FOCUSAID ZERO SUGAR

FOCUSAID ZERO SUGAR

April 13, 2020

LIFEAID Beverage Co. launched FOCUSAID ZERO SUGAR, a keto-friendly, naturally sugar-free version of its original FOCUSAID.


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40-21220_Lifestyle3X-0543.jpg
Packaging News

Red Bull releases 3X Limited Edition can

Company partners with US Basketball on 3x3 basketball national teams in 2020
April 12, 2020
Red Bull unveiled a new 3X Limited Edition can, which is available at retailers across the country for a limited time, or while supplies last.
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Celsius Grapefruit Melon

CELSIUS Grapefruit Melon Green Tea

March 17, 2020

Celsius Holdings Inc. has launched its newest flavor: CELSIUS Grapefruit Melon Green Tea.


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PepsiCo to acquire Rockstar Energy Beverage for $3.85B

Agreement will deepens company’s energy portfolio
March 12, 2020

PepsiCo Inc., Purchase, N.Y., announced that it has entered into an agreement to acquire Las Vegas-based Rockstar Energy Beverages for $3.85 billion.


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