Following the launch of its ArKay alcohol-free whiskey in 2011, ArKay Distributing Inc. recently added 15 new alcohol-free liquor-flavored beverages to the platform.
New company will own, partner with wine and spirits brands on sales, marketing programs
July 28, 2014
New York-based TY KU Sake & Spirits created a new importing and marketing group, Davos Brands, under the direction of Founder and former Chief Executive Officer of Svedka Vodka Guillaume Cuvelier, who will serve as the new company’s vice chairman.
Brand repositioning includes new formulation, packaging and ad campaign
July 16, 2014
Veev Spirits LLC announced the launch of Veev 2.0, a full brand repositioning that includes a reformulated 70-proof spirit, a redesigned bottle, and a strategic focus on the vodka category.
Absolut vodka partners with Lady Gaga, Mountain Dew takes fans behind the scenes of new X-Men movie
June 16, 2014
Honest Tea, an independent operating unit of The Coca-Cola Co., reported that it recycled 108,704 containers at its Great Recycle events, which took place throughout the country during Earth Month in April.
Captain Richard Phillips and ‘The Wolf of Wall Street’ author Jordan Belfort keynote at Wine & Spirits Wholesalers of America show
March 31, 2014
The 71st annual Wine & Spirits Wholesalers of America (WSWA) convention and exposition will host wine and spirits distributors and suppliers April 8-10 at Caesars Palace in Las Vegas.
Ten years after New Hampshire’s Old Man of the Mountain collapsed, the New Hampshire Liquor Com-mission released a limited-edition commemorative liquor bottle featuring the geographic landmark.
The Alcohol and Tobacco Tax and Trade Bureau (TTB) granted Devotion Vodka, a sugar-free, gluten-free vodka brand, permission to have the word “Gluten-Free” printed on its bottles, the company says.