Suntory Global Spirits announced the nationwide launch of -196 (pronounced “minus one-nine-six”), a vodka seltzer that brings bold, whole-fruit flavor and Japanese ingenuity to the ready-to-drink (RTD) category.
Holla Spirits, a Pennsylvania-based award-winning spirits company, introduced its first canned cocktails, which are available at bars, restaurants and distributors statewide.
Crystal Light, a brand of The Kraft Heinz Co., Chicago, announced the launch of Crystal Light Vodka Refreshers, offering an alternative to hard seltzers and traditional vodka sodas.
SKYY Vodka, a brand of Campari America, announced the launch of its new innovative products to join its award-winning portfolio: SKYY Infusions Spicy Mango, and SKYY Martinis ready-to-serve (RTS) in classic Espresso and Cosmo flavors.
The Distilled Spirits Council (DISCUS) reported that U.S. spirits maintained its market share while revenues slipped in 2024 and warned that tariffs on spirits would further curtail industry growth, during its annual economic briefing for media and analysts.