As the product mix handled by most distributors continues to grow, so, too, have the market niches for which a distributor needs to create a diverse range of marketing messages and effective methods to deliver those messages. Vehicle graphics continue to deliver locally targeted messages to a large and diverse audience.
Savvy marketers have known for years that packaging can play an important role in communicating a product’s proposition and influencing purchasing decisions. As consumers demand high-quality and healthy products, they also are becoming increasingly interested in the environmental impact of the product’s packaging.
With its slogan “Porsche. There is no Substitute,” the luxury car brand has found a way to communicate to consumers the premium qualities of its brand. For beverage-makers, highlighting the quality of their products extends beyond formulation to packaging.
With myriad issues impacting the planet, including climate change, dwindling rainforests and food waste, the nonprofit organization 1% for the Planet, in partnership with more than 1,200 member organizations and thousands of nonprofit partners in 40 countries, has been championing environmental change since 2002.
Chicago-based MillerCoors, the joint-venture between London-based SAB Miller plc and Denver-based Molson Coors Brewing Co., released its 2016 Sustainability Report, providing a comprehensive review of the company's 2015 efforts in the areas of alcohol responsibility, environmental stewardship and community investment.
Report combines greenhouse gas emissions from transportation, refrigeration of beverage in calculations
August 3, 2016
According to a new study conducted by the ICF International, Fairfax, Va., for the Aluminum Association, Alexandria, Va., the combined greenhouse gas (GHG) emissions associated with the transportation and refrigeration of beverages in aluminum cans are lower than those associated with beverages in glass or plastic bottles under the same conditions.
Limited-edition variety to hit store shelves this fall
June 21, 2016
Nespresso, a brand of Nestlé Nespresso SA, Lausanne, Switzerland, announced that it will be bringing back Cuban coffee to the United States for the first time in more than 50 years.
Founded from humble beginnings 25 years ago, New Belgium Brewing started in the basement of its founder Kim Jordan and her husband, Jeff Lebesch, who, along with friends, produced the labels and delivered beer in their station wagon.
Whether planning an expansion or a new facility, the ever-evolving beverage industry necessitates that those involved evolve with it. With trends like SKU proliferation and sustainability impacting the overall beverage industry, a slew of decisions need to be made when planning construction.
There’s gas as in gasoline, and then there’s gas as in propane, often referred to as “autogas” by fuel industry insiders. In many applications, propane can deliver measurable cost savings compared with conventional gasoline and diesel powertrains.