Wolfgang Puck Coffee introduces rebranded packaging
New packaging film is fully compostable
Wolfgang Puck Coffee announced that it recently rebranded its packaging. The innovative look and feel of the packaging re-energize the coffee brand while continuing to provide a high-quality product, the company says. “We are very excited to unveil this new look for Wolfgang Puck Coffee,” said Ryan Stoulil, general manager, in a statement. “The industry landscape of coffee lovers motivates us to continually evolve and invigorate our brands, and we couldn’t be happier with this result.” Building on the brand’s commitment to sustainability, the newly branded certified packaging film is completely compostable, it says. The film combined with a nitrogen-flushed packing process keeps each pod free of oxygen, preserving the quality of the freshly ground coffee, it adds.