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Home » non-alcohol

Articles Tagged with ''non-alcohol''

Athletic Brewing Lineup

Athletic Brewing Co. relaunches Athletic January campaign

Brand teams up with OpenTable, unveils new innovations for 2026
Staff Beverage Industry
December 17, 2025

Athletic Brewing Co., Milford Conn., and San Diego, announced the return of its Athletic January campaign, a month-long celebration of moderation and mindfulness.


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Empress 1908 0.0 Indigo

Empress 1908 0.0 Indigo

December 17, 2025

Empress 1908 Gin announced the launch of its first non-alcohol spirit: Empress 1908 0.0 Indigo. 


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Little Saints St. Oak

Little Saints St. Oak

December 12, 2025

Little Saints announced the launch of St. Oak, a zero-proof whiskey that brings the warm notes of a rye with the sweet finish of bourbon to the alcohol-free spirits category.


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Best Day Brewing Dark Diamond

Best Day Brewing Dark Diamond

November 17, 2025

Best Day Brewing announced the launch of Dark Diamond, a limited-edition seasonal brewed in collaboration with Protect Our Winters (POW). 


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Elixr

Ziemann Holvrieka’s Elixr removes alcohol through membrane technology

October 31, 2025

Ziemann Holvrieka has introduced Elixr, a solution for the dealcoholizing of beer based on membrane technology.


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Amanda Batula Loverboy Vaseline

ShimmerGirl pack celebrates Amanda Batula

Loverboy, Vaseline collaborate on specialty pack
Staff Beverage Industry
October 29, 2025

Vaseline is extending summer’s shimmer with the launch of Vaseline’s ShimmerGirl, a collab with Amanda Batula that blends beauty and beverage.


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Robert Downey Jr. and Tom Holland

Tom Holland, Robert Downey Jr. unite BERO and happy Coffee

New limited-edition drinks available exclusively at Target
Staff Beverage Industry
October 6, 2025

Sewickley, Penn.-based BERO Brewing, a premium non-alcohol beer brand co-founded by Tom Holland, and happy Coffee, Montclair, N.J., a thoughtfully sourced, slow roasted coffee brand co-founded by Robert Downey Jr., announced a unique, dual collaboration: BERO Coffee Draught and happy Eternal Hoptimist ground coffee. 


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simply spiked tropical

Non-alcohol, alcohol brands blur lines between segments

Consumers welcome the nostalgia, familiarity of non-alcohol brands entering alcohol space
Chloe Alverson
Chloe Alverson
October 6, 2025

More and more, traditionally non-alcoholic brands are entering the beverage alcohol space. Experts share how this has affected the market, consumer reaction, and expectations for the trend. 


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Best Day Galaxy Ripple

Best Day Brewing Galaxy Ripple

September 12, 2025

Best Day Brewing announced its fan-favorite Imperial IPA style brew, Galaxy Ripple, has officially joined the brand’s flagship non-alcohol (NA) beer lineup. 


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La Borosa and Pavari 17

DioniLife La Borosa and Pavari 17

September 10, 2025

DioniLife announced the launch of two new premium non-alcohol (NA) offerings: La Borosa, an agave spirit line inspired by Mexican tradition, and Pavari 17, a bittersweet aperitivo that captures the spirit of Mediterranean leisure.


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