Articles Tagged with ''canned cocktails''

The spirits-based brand is built on vodka and offers flavor-forward, easy-drinking cocktails that align with what today’s consumers are looking for, says Good Boy's founder and CEO.

An Insights from Circana titled “What’s Sizzling As Summer Approaches?” notes that despite alcohol sales struggling last year, premixed cocktails stood out.

With Gopuff, Tempted is on a platform its audience already uses, the brand notes.

Devils Backbone Distilling Co. announced that its ready-to-drink (RTD) canned cocktail, Smash, has received a “fresh squeezed” new look.  

Just Call Me Shirley (JCMS) is “a nod to the past, a celebration of the present and a promise of timeless sophistication,” the brand’s website states.

The spirited campaign and sweepstakes are designed to engaged consumers 21 and older and raise awareness about the premium quality of Cutwater’s cocktails, it states. 

Dogfish Head Cocktails is making it so summer fun can continue. In celebration of its new ready-to-drink Peach Mango Rum Punch cocktail, available exclusively within its Tropical Cocktail Mix Pack, Dogfish Head will pay one consumer to extend their summertime state-of-mind. 

Gold Bar Whiskey, the Official Whiskey of the San Francisco 49ers, has partnered with 49s icon and Hall of Fame quarterback Joe Montana to launch Gold Bar Whiskey “Double Gold,” a twist on a whiskey mule.

Chelsea Handler partnered with Maria Littlefield and Jennie Ripps, co-founders of Owl’s Brew, to launch Chelsea’s Vodka Lemonade, highlighting what it means to work with a women-led brand that’s all about bringing real, clean ingredients to the RTD beverage alcohol space.

With ready-to-drink (RTD) beverage alcohol becoming a driving force in the market, experts highlight why consumers are gravitating to these RTD solutions, as well as market trends that could influence the future of this space.