Cuervo announced the launch of new Cuervo Canned Cocktails. Featuring four flavors, the cocktails are available in eight-can variety packs and single-flavor four-packs.
The spirits-based brand is built on vodka and offers flavor-forward, easy-drinking cocktails that align with what today’s consumers are looking for, says Good Boy's founder and CEO.
An Insights from Circana titled “What’s Sizzling As Summer Approaches?” notes that despite alcohol sales struggling last year, premixed cocktails stood out.
The spirited campaign and sweepstakes are designed to engaged consumers 21 and older and raise awareness about the premium quality of Cutwater’s cocktails, it states.
Dogfish Head Cocktails is making it so summer fun can continue. In celebration of its new ready-to-drink Peach Mango Rum Punch cocktail, available exclusively within its Tropical Cocktail Mix Pack, Dogfish Head will pay one consumer to extend their summertime state-of-mind.