As brands continue to disrupt the status quo on shelf by blending features of two or more categories with each other, experts note that the craft beer segment is facing strong headwinds, having a tough time keeping pace with the beer category.

Three cities in Maryland recently named October “Shore Craft Beer and Hard Cider Month.” One of them in Ocean City, also hosted a Shore Craft Beer Festival, which took place Oct. 24 and featured local brewers, according to the Caroline Times Record.

Within the past decade, the shift in consumer demand for variety and “local” beverages has resulted in a craft beer revolution in the United States.

Of the more than 100 beer styles defined by the Boulder, Colo.-based Brewer’s Association (BA), seasonal craft beers tend to be the most popular, according to analysts.