Consumer demand for immune-supporting ingredients is on the rise, leading beverage brand and ingredient companies to innovate with immune-health-focused ingredients that push the envelope.
Essential Elements Nutrition (Eé) announced the launch of its Apple Cider Vinegar-Infused Hydration Sticks, designed to replenish electrolytes and provide immune support, the company says.
New product entry supports immune health, digestion, energy
June 15, 2021
Uncle Matt's Organic, Clermont, Fla., launched its Ultimate Shots line and the entrance into this new category. Crafted with a multitude of functional ingredients and powerful probiotics, Uncle Matt's Organic Ultimate Shots aim to aid specific functions such as immune support, digestion and energy.
Riff expanded its product offerings with the introduction of Riff Energy+ Immunity, the brand’s first sparkling energy drink focused on plant-powered energy and immunity benefits.
Uncle Matt’s Organic announced that its Ultimate Immune Orange Juice Beverage now is available in a family-friendly two-pack at Costco locations throughout Texas.
Immunity supports sourced from baker's yeast beta-glucan
May 4, 2021
REBBL, Emeryville, Calif., has added immunity support to its top flavors: Reishi Chocolate, Turmeric Golden-Milk, Vanilla Protein and Dark Chocolate Protein.
LIFEWTR, a brand of PepsiCo, Purchase, N.Y., debuts LIFEWTR Immune Support, a new water beverage with 10 percent of the recommended daily value of zinc, aiding normal immune function. The launch marks the first product extension for the bottled water brand since its inception in 2017.
MTN DEW RISE ENERGY offers mental boost, immune support
March 17, 2021
In partnership with NBA icon, businessman and philanthropist LeBron James, MTN DEW announced the launch of RISE ENERGY, an energy drink specifically formulated with ingredients to kick off the morning with a mental boost, immune support, and zero grams of added sugar, the company says.