LIFEWTR, a brand of PepsiCo, Purchase, N.Y., debuts LIFEWTR Immune Support, a new water beverage with 10 percent of the recommended daily value of zinc, aiding normal immune function. The launch marks the first product extension for the bottled water brand since its inception in 2017.

In partnership with NBA icon, businessman and philanthropist LeBron James, MTN DEW announced the launch of RISE ENERGY,  an energy drink specifically formulated with ingredients to kick off the morning with a mental boost, immune support, and zero grams of added sugar, the company says.

Cloud Water released its Cloud Water + line, an immune-supporting sparkling beverage.

No Days Wasted (NDW Labs Inc.), Vancouver, British Columbia, announced that Chase Claypool, rookie NFL wide receiver of the Pittsburgh Steelers, has joined the brand as an ambassador and spokesperson. Claypool will play an active role in demonstrating the benefits of the No Days Wasted brand — specifically, focusing on its new Hydration Replenisher and immune support products, the company says.

Because supporting the immune system is top of mind for many people, Abbott Park, Ill.-based Abbott is launching a new Pedialyte formulation specifically designed with key nutrients to support immune health. Pedialyte with Immune Support was developed for consumers looking for key immune-supporting nutrients in their hydration solution.

Uncle Matt’s Organic has launched its Ultimate Immune Orange Juice.

Innova Market Insights, food trend specialists for over 25 years, unveils its annual Top Ten Trends report. The comprehensive report equips manufacturers, retailers and brands with the latest insights to drive innovation and answer current consumer demands.

Liquid I.V., El Segundo, Calif., is expanding their family of Multipliers with its latest launch: Hydration Multiplier+ Immune Support. The newest non-GMO drink mix contains an immune support blend and will be available nationwide at retailers like Walmart, Amazon, Costco and Liquid-IV.com.