Naked Juice, a brand of Tropicana Brands Group, announced the launch of its new product: Naked Antioxidants Mighty Berry, an excellent source of antioxidants to support immune function, it says.
Buddha Teas added two new teas ― Cranberry Comfort Blend and Echinacea Tea ― to its growing collection of more than 100 premium-bagged blends and single leaf teas.
Cheribundi, Portland, Ore., announced the launch of two new tart cherry-based products to their extensive recovery portfolio: Immunity and Sleep Concentrates. These premium products feature tart cherries carefully blended through Cheribundi’s proprietary juice extraction process. The grab-and-go concentrates contain new ingredients for maximum recovery: ginger and vitamin C in Immunity and melatonin and magnesium in Sleep.
For emerging categories like kombucha, the journey of becoming a mainstream beverage market like tea or coffee has gone through peaks and valleys, but the rising influence of health and wellness might be the push it needs to prevail.
From bone broths, plant-based beverages to ready-to-drink coffees and teas, functional beverages that support immunity, digestive health and overall health and wellness are thriving.
Buddha Teas introduced five new tea blends to its lineup: CBD Cacao Fusion, CBD Sleepy Buddha Blend, Echinacea Elderberry Blend, Throat Bliss Blend and Meditation Moment.
In the beverage market, functionality has become the figurative propulsion system driving new product development. Product claims such as hydration, immune support and digestive health are just some of the functions influencing new beverages.