As American’s definition of health and wellness has grown more complex, beverage companies are highlighting not just what is not in beverages, but what is in beverages.
Yönalé launched its self-titled line of fresh birch water, offering consumers a clean, plant-based beverage designed to boost the immune system, it says.
The new year is a time when many look to start anew. But Blossom Water LLC couldn’t wait that long, and that eagerness has paid dividends for the Westwood, Mass.-based company when it announced in mid-2018 that it was rolling out a reformulated version of its fruit- and flower-infused spring water.
With the emergence of bottled water as the No. 1 most-consumed beverage and the growth of better-for-you products like cold-pressed juices and ready-to-drink teas, it’s clear that many consumers are becoming more aware of their everyday health. In line with this trend, consumers have become more aware of the importance of supporting their immune systems on a consistent basis as a way to prevent illness before it happens.