D.G. Yuengling & Son Inc. announced the rollout of its limited-edition camouflage cans in partnership with military veteran nonprofit Team Red White & Blue (Team RWB) as part of its Stars & Stripes program.

For only the second year, Budweiser is releasing limited-edition holiday cans based on the brewery’s traditional Budweiser Holiday Steins in four idyllic winter designs.

Coca-Cola unveiled new holiday packaging as an extension of the Share a Coke campaign, with 40-plus monikers dedicated to everyday heroes — nurses, teachers, neighbors, grandparents and more.

To keep up with the most festive time of the year, Almanac Beer Co. unveiled holiday-themed packaging for Christmas and Hanukkah. 

Seattle-based DRY Soda Co. launched a Limited Edition Zero-Proof Gift Set that includes two bottles of DRY’s 750-ml Winter Celebration bottles, two stemless flutes as well the book “The Guide to Zero-Proof Cocktails,” a manual dedicated to the art of zero-proof mixology.

RumChata, a brand of Agave Loco, Vernon Hills, Ill., is bringing the taste of peppermint bark to store shelves this holiday season.

For the upcoming holiday season, Heineken, a brand of HEINEKEN USA, White Plains, N.Y., has created “unlimited” different bottles each with a unique number and design.

In time for the holidays, Proper No. Twelve unveiled its new and ultra-sleek gift pack. 

As a brand that is known for being both mischievous and fun, Smirnoff Ice, a brand of Diageo North America, Norwalk, Conn., has created the ultimate holiday present this holiday season: three different cardboard boxes that appear to contain luxurious home goods items and appliances, but actually contain a bottle of Smirnoff Ice premium flavored malt beverage.