Bacardi announced that this holiday season its range of gift packs will contain 50% less plastic than last year.

Graham+Fisk is ringing in the holiday season with its Christmas Advent Calendar, which features 24 250-ml cans of its Rosé Wine with Bubbles, White Wine with Bubbles, Red Wine and White Wine.

Dancing Goat Distillery released two holiday gift sets. One for its Death’s Door Gin and the other for its Limousin Rye.

The Brewers Collective at Anheuser-Busch is bringing avid craft beer fans around the country 24 unique beers featuring a variety of styles from seven regional breweries across the country.

Truly Hard Seltzer released its Truly Holiday Party Pack. The festive variety pack features four cocktail-inspired flavors: Cran Orange Sparkler, Pomegranate Ginger Fizz, Holiday Sangria Style and Spiked Apple Spice. 

This holiday season, with the launch of two seasonal flavors, Preston, Wash.-based Talking Rain Beverage Co., the maker of Sparkling Ice, is spreading holiday cheer through its new initiative: Cheers to Giving. 

Firehouse Can Co. announced that its Graham+Fisk brand released a limited-edition HalloWine Pack. 

Perrier is launching a limited-edition can inspired by Día de los Muertos. 

Brockmans Gin is bringing back its ultimate value-added gift pack in time for the fall and holiday gift-giving seasons. 

In 2020, Budweiser, a brand of St. Louis-based Anheuser-Busch, put a spin on its holiday packaging by mocking up personalized cans with consumers’ four-legged friends on social media. This year, Budweiser is launching a casting call for one dog to be featured on Bud’s holiday cans.