Israeli Wine Producers Association (IWPA) and kosherwine.com partnered May-July to offer free live wine tasting events and tours. Viewers could order wine in advance to sample at home during the virtual tastings and learn about the wines and Israeli culture.
Sun Goddess Wines available in Pinot Grigio Ramato, Sauvignon Blanc
June 29, 2020
Grammy award-winning, Oscar-nominated singer, songwriter and actress Mary J. Blige and Fantinel Winery announced the launch of Sun Goddess Wines, a collection of limited-edition wines created in collaboration with the internationally prestigious winery. Sun Goddess Wines are a collection of bold, crisp and rich wines that embody warmth, passion, energy and a deeper connection to nature, the company says.
Taste, convenience and pandemic impact alcohol sales
June 24, 2020
Swings and shifts are impacting the wine and spirits markets are ongoing, with recent trends influenced by everything from preference and packaging to taste and technology, impacting the performance of both categories and driving shifts in the top performers.
Proprietor August Sebastiani debuted a reserve line of Gehricke Wines through its first direct-to-consumer (DTC) program, featuring three small production, single vineyard wines from top sites in Sonoma County.
As a follow up to National Wine Day (May 25), St. Louis-based WINESTIQ announced that it will release a “by the bottle” offering of its “swizzle stick,” which helps remove sulfites from wine by transitioning them to sulfates.
Packaging innovations have become an important solution for beverage-makers in established categories. The wine market is no different. In an attempt to shatter the “stigma” associated with bag-in-box (BIB) or bagged wine, some wine brands have taken an innovative approach to the “vessel” for this type of wine packaging.
BrandBuilder program showcases weekly, special occasion menu pairings
February 10, 2020
Alcohol brands including Bacardi, Jackson Family Wines and Francis Ford Coppola Winery are partnering with digital meal planning service eMeals, Birmingham, Ala., to build online and digitally influenced grocery revenues. Strategies include menu pairings that place branded wine, beer and spirits recommendations as options on the weekly eMeals shopping list.