Articles Tagged with ''Ready-to-Drink (RTD) Cocktails''

Constellation Brands announced the release of FRESCA Mixed: a new line of premium pre-mixed ready-to-drink (RTD) canned cocktails crafted with the bright and citrusy classic taste of FRESCA and real vodka or tequila, it says.

The Distilled Spirits Council of the U.S. records that pre-mixed cocktails was the fastest-growing spirits category in 2021. One thing’s for sure, more new ready-to-drink (RTD) cocktail launches will be executed. When the dust settles, which RTDs will have earned a precious place in consumers’ repertoires, and which will have lost their stake?

The Spirits Council of the United States (DISCUS), Washington, D.C., issued its research report analyzing the rapid growth of spirits-based ready-to-drink (RTD) cocktails and consumer RTD preferences.

Loyal 9 Cocktails and Showtime Late-Night Talk Show Host and Comedian Ziwe announce the brand’s first-ever national campaign airing across digital and social media platforms. 

Monaco Cocktails, a brand of Chicago-based Atomic Brands, announced its entrance into the hard lemonade category with Monaco Hard Lemonades. Featuring Original and Peach flavors, this new line disrupts the market and existing products in the space by offering two shots of vodka in every can, with a 9% ABV, it says.

Ready-to-drink is expected to boom in North America in the coming years, with a projected $43.6 billion for the global RTD beverage market by 2027, according to a Data Bridge Market Research study.

Launched in 2021, the company created the canned crush cocktail, Dewey Crush. The “Famous Friends” singer was introduced to Dewey Crush by a family member — he hadn’t heard of one until meeting his wife and spending time with her on the East Coast — and immediately fell in love, the company says.

Coppa Cocktails announced it partnered with M.S. Walker Brands to bring its line of premium pre-mixed cocktails to U.S. shores.

Flying Embers announced its expansion into a new product category with the launch of its new line of ready-to-drink (RTD), Margarita and mojito-style sparkling canned cocktails. 

buzzbox premium cocktails announced new packaging across its portfolio of ready-to-drink, all natural ingredient cocktails. The new buzzbox packaging includes bold new colors and vibrant graphics that prominently showcase the cocktail name followed by the featured spirit, such as small batch rum or premium vodka.