Hiro Sake, an award-winning, handcrafted, premium sake from Japan, announced the introduction of HIRO SAKETINI, the brand’s first ready-to-drink (RTD) canned saketini cocktail and the first saketini RTD in the U.S. market, it says.
Hiro Saketini debuted with a Black Cherry and a Watermelon Saketini in Florida at on-premise accounts initially, following the off-premise market. In Florida, Hiro has named Breakthru Beverage Group as its distributor partner for Hiro Saketini. Distribution and additional flavors will expand across the United States in 2023, the company says.
“We have seen the explosion of the RTD sector of the market,” said Marco Destefanis, Hiro Sake co-founder and chief marketing officer, in a statement. “We firmly believe that the saketini is a great opportunity to enter the RTD category and are proud to bring the first saketini RTD to this new and rapidly expanding segment. It was a very natural progression for our company, after more than 10 years in the sake business.”
Carlos Arana, Hiro Sake co-founder and CEO, added: “We are now moving into the quickly growing RTD segment as a brand extension to our bottle business. We noted that there are very few RTD products that use sake as a base and Hiro would be the first RTD line extension from an existing sake brand. It is the perfect serve for consumers that are looking for an easy-to-drink, easy-to-transport delicious, light and refreshing drink.”
Packaged in 12-ounce cans, the 5% ABV Hiro Saketini will be available in a four-pack for a suggested retail price of $12.99 for a pack.