Something & Nothing, an award-winning premium drinks brand, announced the launch of three spritzes and three sodas in the U.S. market.
First launched in the U.K. in May of 2022, Something & Nothing spritzes blend high-quality French wines and Japanese Junmai Saké with the brand’s natural, no-sugar added, premium sodas, for a refreshing, elevated, and low alcohol by volume (4%) ready-to-drink option, the company says.
Founded by Oliver Dixon and Rupert Pugsley, Something & Nothing was created out of a desire to evolve the non-alcohol space and innovate within the soda industry, it notes. As a result, Something & Nothing beverages are made with all natural juices, extracts and botanicals, in an effort to refresh people and the planet, both literally and holistically, the company says.
“We have high standards when it comes to both ingredients and flavor. So, when we looked to add an alcoholic option to our range we spent over 18 months testing and trailing the best pairings,” Dixon said in a statement. “It was important for us to champion the flavor and quality of the alcohol, not mask it or dilute it. We wanted to create canned drinks that are just as delicious as you would expect in a high quality bar.”
At 4% ABV, the spritzes are designed for “hangouts not hangovers,” so that consumers can enjoy more than one responsibly, the company says. Something & Nothing’s ingredient lead approach, is mirrored in the striking, minimal and bright design of their cans, it notes. The design reflects the creative inspiration of each flavor — travel to Tokyo for their Yuzu flavor and to Sri Lanka for the Hibiscus & Rose, while Cucumber took its cues directly from nature, it says.
Packaged in 11-ounce cans, all three flavors of spritzes are available online at Something & Nothing’s store starting for $69.95 for a case of 12. A six can tasting pack with two each of the three sodas is available online for $20.00, as well as a six can tasting pack for each of the spritzes for $34.99. The spritz and sodas also are available to purchase at Erewhon, Foxtrot and are available to be shipped nationwide.