Articles Tagged with ''variety pack''

To meet increasing popularity and demand on the heels of its April launch in select major cities, Truly Spiked & Sparkling, a brand of Boston-based The Boston Beer Co., announced its new spiked sparkling water has expanded distribution.

Heineken USA, White Plains, N.Y., announced the return of its Beers of Mexico variety pack, an all-in-one party solution that features limited-edition Dos Equis Azul joining 

Strongbow Hard Apple Ciders, a brand of White Plains, N.Y.-based Heineken USA, unveiled its newest flavor, Strongbow Cherry Blossom. The new flavor and recipe delivers a cut-through, refreshing taste with delicate cherry blossom and red fruit aromas and an underlying note of apple, the company says.

Devils Backbone Brewing Co. debuted its annual Adventure Pack Collaboration Sampler. For the 2016 pack, Devils Backbone reached out to five other brewers to help craft a collaboration pack.

Bud Light announced the first major overhaul of its visual identity in eight years as part of a larger brand evolution underway.

Edrington, the importer of Highland Park Whisky, in partnership with Deare2, launched “7-Packs,” a campaign and new seven-pack packaging that features Highland Park Whisky and six craft beers. This custom carrier holds six craft beers and a 750-ml bottle of Highland Park, the company says.

Charter Oak Brewing Co. LLC released a Legendary Variety 12 Pack that allows craft beer drinkers to sample three Connecticut-brewed beers in one sample pack. The pack features 1687 Brown Ale, Royal Charter Pale Ale and Wadsworth India Pale Ale.