Hard seltzers are sizzling hot in the beverage marketplace, now comprising 7% of total beverage alcohol. Brands that want to succeed will need to entice consumers with flavor and formulation innovation and convenient RTD packaging.
Just in time for National Watermelon Day on Aug. 3, Vizzy, a brand of Chicago-based Molson Coors Beverage Co., released four new watermelon hard seltzer combinations: Blueberry Watermelon, Kiwi Watermelon, Passionfruit Watermelon and Mango Watermelon.
In the midst of COVID-19, the $32 billion carbonated soft drink category has been seeing rising dollar sales as consumer thirst for nostalgia. To continue growing market share, new flavors, mixed variety packs and healthier choices can appeal to consumers
For seltzer fans looking to mix things up this summer, Bud Light Seltzer is offering a new limited-edition Mix Pack, which combines the new Bud Light Seltzer Iced Tea and fan-favorite Bud Light Seltzer Lemonade into one variety pack.
To celebrate a quarter century of brewing, Ballast Point Brewing Co., a division of San Diego-based Kings & Convicts Brewing Co., is releasing a new, limited-release 25th Anniversary Mix Pack.
Stone Brewing announced the upcoming launch of Buenavida Hard Seltzer. Buenavida Hard Seltzer is brewed with high quality cane sugar and natural flavors.
Maple Pecan Hard Latte, Salted Caramel Hard Latte join lineup in mix pack
March 25, 2021
Twelve5 Beverage Co., Neenah, Wis., released its new REBEL Hard Coffee variety eight-pack featuring hard latte favorites such as the Mocha Hard Latte and Vanilla Hard Latte flavors, as well as two new hard coffee drinks: the Maple Pecan Hard Latte and Salted Caramel Hard Latte.