New Black Cherry Vanilla Sparkling Hard Tea six-pack launches as well
September 7, 2023
Loverboy introduced a new Spritz Variety eight-pack and fan-favorite Black Cherry Vanilla Sparkling Hard Tea six-pack. The retail introductions follow exceptional performance through direct sales to Loverboy consumers, the company says.
Elysian Brewing released its Pumpkin Variety Pack. Available nationwide, the 12-pack contains four varieties ― Night Owl, Punkuccino, The Great Pumpkin and Dark O’ The Moon ― with three bottles of each variety in the pack.
Angry Orchard, a brand of The Boston Beer Co., is giving the people what they want this fall: more apple. To satisfy the masses, Angry Orchard is launching a new, exclusively-apple variety pack this fall: the Fireside Mix Pack. Featuring four apple flavors, including the OG Crisp Apple and some familiar favorites fit for the season.
Mingle, the female-founded line of sparkling craft mocktails, debuted its new seasonal Summer Variety Pool Pack, which features cans of Mingle’s best-selling flavors: Blackberry Hibiscus Bellini, Cranberry Cosmo, Blood Orange Elderflower Mimosa, Key Lime Margarita & Cucumber Melon Mojito.
Fishers Island Lemonade debuted an elevated new look with a lifestyle aesthetic for each of its canned cocktails and transitioning into paperboard wrap for all four-packs and variety packs.
Kove announced the debut of its new fresh look and the addition of flavors to its existing line of canned cocktails. Featuring vivid, attention-grabbing branding and sleek can design, Kove’s new design can be found as part of its summer variety pack.
Seasonal release available in variety pack featuring 4 flavors
June 8, 2023
Topo Chico Aguas Frescas Hard Seltzer, a summertime special inspired by a classic staple of street markets, taquerias and restaurants, is now on shelves. Offering a modern adult take on traditional aguas frescas, the hard seltzer comes in fruit flavors like Passionfruit Mango, Citrus Tamarind, Ripe Watermelon and Hibiscus Lime.
Wormtown Brewery announced the release of their first Variety Pack. The “Be You” themed Variety Pack consists of four different IPA's each with their own style and unique flavor profile. Wormtown Brewery’s “Be You” Variety Pack is available in package stores in their local market and at their two taprooms located in Worcester, Mass., and Foxborough, Mass.
Variety pack launch coincides with Chief HARD Officer sweepstakes
May 18, 2023
Just in time for summer, HARD MTN DEW is releasing a brand-new, limited-edition variety pack. The HARD MTN DEW Baja Blast Variety Pack is a summertime exclusive 12-pack featuring HARD MTN DEW Baja Blast, plus three new versions of Baja Blast deliciousness: HARD MTN DEW Baja Blast Pineapple, HARD MTN DEW Baja Blast Mango and HARD MTN DEW Baja Blast Punch.
Lone River Beverage Co. is serving up its new Ranch Rita Variety Pack, adding to its portfolio of cocktail-inspired hard seltzers. Made with organic agave nectar and lime juice, the new variety pack tips its hat to America's most beloved cocktail, the Margarita which, like Lone River, is inspired by Texas culture.