Following up on last holiday season's popular hard seltzer variety pack, Truly Hard Seltzer announced the return of its Holiday Party Pack with two flavors from 2021 and two new flavors.

This holiday season, Devils Backbone partnered with Awkward Family Photos (AFP) to present the festive Vienna Lager Variety Pack, a “grown up” expansion to the AFP fan-fave card game. 

Loverboy introduced four new sparkling hard tea flavors now available in a first-ever eight-can variety pack. The new flavors, Mango Pear, Pineapple Hibiscus, Half Tea & Half Lemonade, and Black Cherry Vanilla, are all made with organic brewed tea and are gluten free, 90 calories or less and contain zero grams of sugar, like all Loverboy hard tea flavors.

Volcanica Coffee, a specialty coffee roaster that imports more than 150 exotic coffees from volcanic regions around the world, announces its new Exotic Coffee Sampling Collection. The collection was compiled by Volcanica Coffee’s experts to provide coffee connoisseurs the opportunity to try rare and exotic coffees from the world’s top volcanic regions, it says.

Freshie Organic Tequila Seltzer launched a variety pack featuring its original Freshie Lime flavor as well as two new flavors: Blood Orange Habanero and Grapefruit Guava. The eight-can variety pack contains four Lime, two Blood Orange Habanero and two Grapefruit Guava.

Ultima Replenisher announced the launch of a Tropical Variety Pouch packed with flavors including new Passionfruit, Blue Raspberry, Pink Lemonade and Watermelon.  

Disorderly TeaHouse, a brand of Lagunitas Brewing Co., released its new VariTEA variety pack. Available in time for summer, the 12-pack contains its current flavors Yuzu Lemon and Mixed-Up Berries as well as its summer flavor Peach Slice.

Spritz Society, the canned sparkling cocktail brand founded by Ben Soffer, is answering consumer demands by launching its first-ever variety pack.

Following last summer's release of the Fishers Island Lemonade’s line extensions, the craft lemonade canned cocktail brand announced the launch of Fishers Variety eight-pack, which includes three of the brand's award-winning flavors: four cans of Fishers Island Lemonade Original 9%, two cans of Fishers Spiked Tea 7% and two cans of Fishers Pink Flamingo 7%.

Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced the launch of its new, limited-edition Truly Poolside Variety Pack inspired by Grammy award-winning pop star Dua Lipa. The limited-edition pack from Truly features four new summer cocktail-inspired flavors including Strawberry Melon Fizz, Orange Peach Fizz, Piña Colada Style and Kiwi Mojito Style.