Talking Rain Beverage Co., makers of Sparkling Ice, promoted its Purposeful Prizing Rewards Program through which consumers had the chance to give back to four charities as they redeem rewards points.
For the U.S. on-premise market, the pandemic last year was the equivalent to a season-ending injury as it forced many operations to shut their doors. Although it has been a difficult 15 months for the channel, beverage-makers are stepping up to support the on-premise community as it looks to rebuild.
Brand supports Folds of Honor in time for Memorial Day weekend
May 21, 2021
Budweiser, a brand of St. Louis-based Anheuser-Busch, is celebrating American pride all summer long with the release of its bold, new patriotic themed line of cans and summer campaign.
Each limited-edition bottle sold will benefit Wounded Warrior Project
May 20, 2021
Fremont, Calif.-based PATH, the refillable bottled water brand on a mission to end single-use plastic, debuts its limited-edition Made in the USA bottle ahead of Memorial Day and Fourth of July.
Brand raising awareness, supporting LGBTQ+ path to parenthood
April 30, 2021
In honor of International Family Equality Day May 2nd, LGBTQ+ community ally bubly sparkling water has partnered with nonprofit Family Equality, an organization with a mission to protect, support and connect LGBTQ+ families as they navigate obstacles. bubly will harness its trademark playful personality and positivity in support of Family Equality, with a campaign that puts a bubly twist on the traditional tropes of parenthood to generate wider awareness and critical financial support for LGBTQ+ families.
PepsiCo Foundation’s Racial Equality Journey donates to support vendors
April 14, 2021
Purchase, N.Y.-based PepsiCo is celebrating the launch of its newest refreshment beverage: Manzanita Sol, a crisp apple soda. Reminiscent of the flavors of Latin America and the Caribbean, the carbonated soft drink features a lightly sweetened taste, the company says.
Sparkling water brand creates ‘Art for Action’ bottles to help reduce single-use plastic
April 6, 2021
SodaStream, a brand of Purchase, N.Y.-based PepsiCo, is on a mission to reduce single-use plastic waste. To kick off Earth Month, SodaStream is partnering with PangeaSeed Foundation, an ocean conservation nonprofit, to create three limited-edition SodaStream “Art for Action” bottles that will help consumers actively reduce their single-use plastic waste.