Stretch labels - Articles | Beverage Industry

young woman reads nutrition label on dairy product in supermarket

Shrink, stretch labels modernize beverage packaging

Manufacturers make strides to meet sustainability demands

January 28, 2025

Combining functionality, durability and aesthetics, experts highlight how stretch and shrink sleeve labels can ensure product safety, and the impact they are making on store shelves.

Packaging Materials

Sleeve labels offers billboard effect while addressing recyclability

Suppliers see washable inks, PCR-compliant as future for shrink and stretch labels

Jessica Jacobsen

January 29, 2024

The eye-catching design of shrink and stretch labels make them desirable to beverage-makers, but experts add that sustainability is playing a greater role in the future of this market.

Packaging Materials

Safety, design prompt use of shrink, stretch labels for beverages

Container type impacts label solutions

Lauren Sabetta

February 1, 2023

In the world of packaging materials, experts note that there is a definite need, and continual demand for shrink and stretch labels from the food and beverage industry.

Packaging Materials

Shrink, stretch labels helps brands stand out from the crowd

Pandemic supply chain woes affect labeling materials market

Jessica Jacobsen

January 24, 2022

The attributes that shrink and stretch labels can offer beverage-makers is helping brands grab consumer attention while still delivering on sustainability measures.

Packaging Materials

Sustainability, innovation drive stretch and shrink labels market

Beverage brands seize opportunity to boost features, recyclability of labels

Sarah Graybill

January 21, 2021

With consumers and brands demanding more sustainability from packaging, manufacturers are innovating stretch and shrink labels to rise to the demand, incorporating creativity and even technology into the labels.

Supplier's Marketplace

Douglas’ single packaging machine replaces two packaging lines

Contour SPS-80 Shrink Wrap produces tray-shrink packs for carrier baskets, loose bottles

June 15, 2020

Douglas Machine Inc. offers a single machine solution designed to provide top-to-bottom savings for beverage manufacturers.

Orion Packaging new carriage for its stretch wrappers

Supplier's Marketplace

Orion Packaging’s new carriage minimizes stretch film consumption

March 18, 2020

Orion Packaging, a product brand of ProMach, recently introduced a new carriage for its stretch wrappers that will become the company’s new standard for improved stretch wrapping and minimum stretch film consumption.

Hoist bottles with shrink sleeves. - Beverage Industry

Shrink, stretch labels revolutionize beverage packaging

Suppliers address sustainability through downgauging

Jessica Jacobsen

February 5, 2019

Today’s consumers are blessed with an ever-growing choice of beverage solutions. As these beverage options proliferate, so do the packaging options. Among the options, shrink and stretch labeling materials are “stretching” the creativity brand owners can utilize for packaging.

CP Flexible Packaging C-FiT - Beverage Industry

Shrink and stretch labels maximize shelf appeal

Shrink and stretch labels impact brands, reinforce safety

Barbara Harfmann

February 19, 2018

Packaging materials manufacturers continue to stretch their capabilities to give beverage-makers dramatic labels.

Shrink and stretch labels increase U.S. market share

More co-packers adding this labeling capability, suppliers note

Jessica Jacobsen

February 15, 2017

In Philip Pullman’s fantasy novel “The Amber Spyglass,” the third book in the “His Dark Materials” trilogy, physicist Mary Malone famously said, “People are too complicated to have simple labels.” In the consumer packaged goods (CPG) market, the same can be said as established and emerging brands look to stand out on crowded store shelves.