Stretch labels - Articles - Page 2

Shrink-sleeve labels offer increasing versatility for beverages

Shrink and stretch labels impact brands, reinforce safety

February 15, 2016

Forty years ago, Kenner Products released Stretch Armstrong, an action figure that could stretch from its original 15-inch frame to four or five feet. Although not in the toy-making business, packaging materials manufacturers have had to literally stretch their capabilities to keep pace with beverage-makers seeking clean, sustainable labels that feature vivid colors, images, specialty inks and soft-touch finishes to connect with consumers.

Beverage-makers seek reliable stretch-wrapping equipment

Automation helps advance stretch wrappers capabilities

Jessica Jacobsen

October 16, 2015

As beverage manufacturers and contract packaging companies see more SKUs entering the warehouse, operations professionals are tasked with ensuring that all processes are operating efficiently and effectively.

Premium beverages, sustainability drive labeling material trends

Matte finishes and new textures dominate labeling material trends

Amanda Del Buono

September 16, 2015

Beverage marketers know that packaging plays an important role in sales. Just as important as the bottle or can that a beverage is packaged in, is how that package is labeled. Without it, consumers couldn’t tell which brand is which.

Shrink and stretch labels: What they are and how to find them

Shrink and stretch labels improve product recognition

Roy Bigham

February 16, 2015

According to business blog Bizshifts-Trends, Al Ries and Jack Trout popularized the concept of “positioning” in the retail shelf space in their 2000 book “Positioning: The Battle for Your Mind.”

Stretch- and shrink-sleeve labels play into lightweighting trend

Stretch and shrink sleeves boast highest label growth rate

Jennifer Storelli

February 14, 2014

As technology continuously shows us, reducing the size and weight of products is a major market trend.

Shrink and stretch label usage on the rise

Jessica Jacobsen

February 15, 2013

When the fairy godmother in Walt Disney’s version of “Cinderella” dressed the maiden for the ball, she made sure that everything fit perfectly — including that ever-important glass slipper.

Labels show the value of conformity

Packaging shape innovations call on labels for coverage

Jennifer Zegler

February 13, 2012

In packaging, conformity is not necessarily a negative value. Unlike individuals who dare to be different, when it comes to labels, conformity is an advantage for the shrink and stretch materials that can contour to the innovative sizes and shapes of beverage packaging. And the results are the same as a person with pink hair or a trend-setting style: the ability to stand out from their peers.

Brewing a successful partnership

Stretch-wrap process saves distributor time, money

January 16, 2012

Servicing 8,000 accounts statewide and wrapping nearly 1,200 loads each day, Hensley Beverage Co. is Arizona’s largest beverage distributor, the company says. Opened in 1955 by Jim Hensley, the company started with 11 employees and has grown to 675 employees today.