Sparkling mineral water brand accelerates company’s evolution, it says
October 4, 2017
According to an article on Atlanta-based The Coca-Cola Co.’s Coca-Cola Journey website, the company acquired Topo Chico, a premium sparkling mineral water. Topo Chico joins The Coca-Cola Co.’s Venturing & Emerging Brands (VEB) unit, it states.
St. Louis-based Anheuser-Busch (A-B), a division of Anheuser-Busch InBev, announced its acquisition of San Francisco-based Hiball, maker of the organic energy drinks and sparkling energy waters by the same name, as well as Alta Palla ("high ball" in Italian), a brand of organic sparkling juices and sparkling waters.
After years of speculation, bottled water officially is the No. 1 beverage based on volume in the United States. Earlier this year, New York-based Beverage Marketing Corporation (BMC) announced that bottled water overtook carbonated soft drinks for the top spot on a volume basis.
Perrier Sparkling Natural Mineral Water, a brand of Nestlé Waters North America, expanded on its selection of flavored sparkling waters with the introduction of two new products.
Capping a decades-long streak of vigorous growth, bottled water achieved a major milestone in 2016, when it surpassed carbonated soft drinks (CSDs) to become the largest beverage category by volume in the United States, according to New York-based Beverage Marketing Corporation (BMC). Total bottled water volume grew from 11.8 billion gallons in 2015 to 12.8 billion gallons in 2016, an increase of nearly 9 percent, which marked the third year of accelerated growth, the market research firm says.
As the bottled water market has ridden a high tide of success in the past several years, many players in the market have experienced likened success. Founded in 2001, New York-based Voss Water of Norway established itself as an ultra-premium bottled water brand that was exclusively offered in high-end on-premise accounts.
In January 2016, the U.S. Department of Agriculture (USDA) and Health and Human Services (HHS) released the 2015-2020 Dietary Guidelines. The eighth edition of this report highlighted the importance of following a healthy eating plan that includes a variety of nutrient-dense foods as well as limiting calories from components such as added sugars, saturated fats and reducing sodium intake.