The International Bottled Water Association (IBWA), Alexandria, Va., and New York-based Beverage Marketing Corporation (BMC) announced that bottled water, for the second consecutive year, is the No. 1 beverage product in the United States, by volume. Bottled water volume grew to 13.7 billion gallons in 2017, a 7 percent increase over the previous year, BMC said in a statement. Bottled water sales now total $18.5 billion, an increase of 8.8 percent.
Sparkling water brand pairs with plastic-free charity
May 15, 2018
SodaStream International Ltd., Airport City, Israel, created limited-edition bottle “hats” to coincide with the celebration of the May 19 Royal couple’s wedding.
Sparkling Ice, a brand of Talking Rain Beverage Co., Preston, Wash., debuts a limited-edition mystery fruit flavor and social media sweepstakes. Using the hashtag #WhatTheFlavorSweeps, fans can vote on their mystery flavor guesses and be entered for a chance to win $45,000 worth of prizes, the company says. Sparkling Ice, a brand of Talking Rain Beverage Co., Preston, Wash., debuts a limited-edition mystery fruit flavor and social media sweepstakes.
This new capital will aid in launching Spindrift’s first national advertising campaign to educate consumers about the real ingredient difference, the company says