Whether it’s because of private label’s added value or perceptions of comparable quality to name brands, consumers have found favor with private label consumer packaged goods (CPGs).
In these times when budgets are tight, many consumers are finding that private label bottled waters quench their thirst just as well as branded waters.
The overall bottled water category reported nearly $6.7 billion in sales and a 3.4 percent increase in dollar sales during the 52 weeks ending April 14 in food, drug and mass merchandise stores including Walmart, according to New York City-based Nielsen.
Hiball Energy teamed up with Ball Corp. to debut a line of reformulated sparkling energy waters and organic energy drinks in cold-activated, lightweight 16-ounce aluminum cans.
Bottled water sales have shown signs of growth as the category recovers from the effects of the recession. Overall, the bottled water category increased 2 percent for $7.8 billion in sales for the 52 weeks ending Aug. 7 in supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart, according to SymphonyIRI Group, Chicago.
Sundance Beverage Co., a subsidiary of the National Beverage Corp., launched its eighth LaCroix Sparkling Water flavor: Coconut. The beverage is all-natural, caffeine-free, calorie-free and sugar-free.
Something Natural, an all-natural flavored sparkling water from Blue Coast/Great State Beverages, launched in New England with plans for East Coast expansion by the end of next year.
