Who’s thirsty out there? It looks like the readers of Beverage Industry as they voted and named JUST Water as the Readers’ Choice New Product of the Month poll winner for November.
Inspired by a consumer-driven social media initiative that gave fans the power to choose its next beverage flavor, Talking Rain Beverage Co.’s Sparkling Ice line announced the release of a new flavor at NACS 2015.
Bottled water has come a long way in its lifetime, and today, consumers are choosing this natural, healthy beverage more than ever. Industry experts even speculate that the category could grow larger than the carbonated soft drink (CSD) category by the end of the decade.
Pop-up grove a part of The Life Deliziosa campaign
August 25, 2015
Sanpellegrino Sparkling Fruit Beverages, a brand of Stamford, Conn.-based Nestle Waters North America, will bring its The Life Deliziosa campaign to life by through a pop-up citrus grove in the heart of New York City. The event will transport guests to the sunny Italian coast as they walk through groves of citrus trees while sipping on Sanpellegrino Sparkling Fruit Beverages, the company says.
After being out for the past few weeks on maternity leave, I am happy to be back at Beverage Industry. The birth of my first child definitely was a time for celebration in our family. However, I still was too exhausted to join in the festivities.
Americans' consumption of water has increased by more than 68 million 8-ounce servings in less than a year, according to research conducted by the Natural Marketing Institute (NMI), Harleysville, Pa.