Readers vote for their favorite New Product of 2015

Smartwater sparkling captures 2015 honor

With awards-show season upon us, many consumers are eagerly awaiting to hear which shows, movies, actors, directors and more will take home the coveted prizes. For the readers of Beverage Industry, the wait is over.

Readers named Atlanta-based The Coca-Cola Co.’s smartwater sparkling as the Readers’ Choice Favorite New Beverage of 2015. Going up against the other 11 monthly winners, the Readers’ Choice New Product of the Month poll winner for December garnered 35 percent of the vote to capture the top spot.

Other products that resonated with readers were Campbell’s V8 Vegetable and Fruit Juice beverages (March) at 32 percent and JUST Water (November) at 22 percent.

Last year was an exciting time for new product releases, and we’re sure 2016 will also be awesome. Continue to vote monthly, and let us know which new beverages are your favorites.

Check back Feb. 8 to vote for the new products that were posted on www.bevindustry.com during the month of January. The poll closes at 4 p.m. EDT Feb. 19.

Thanks for voting!

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

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