Newton, Mass.-based Spindrift Sparkling Water and brand ambassador and actress Kristen Bell launched a new summer campaign to accelerate the brand’s awareness and further distinguish itself from competition as the first sparkling water made with real-squeezed fruit, the company says.
System address sustainable on-the-go beverage options
April 22, 2019
Built to reflect how people drink water today, the new hydration platform from Purchase, N.Y.-based PepsiCo Inc. is a connected ecosystem that responds to the rise in consumption of low-and-no-sugar drinks as well as heightened focus on plastic's effect on the environment. As part of PepsiCo's Beyond the Bottle efforts, the new system makes it easier for people to stay hydrated, digitally track their hydration, and help meet the growing consumer demand for more sustainable packaging, the company says.
smartwater, a brand of The Coca-Cola Co., introduced smartwater sparkling flavored water in three varieties: strawberry blood orange, fuji apple pear and raspberry rose.
Functional beverage features antioxidant resveratrol
March 5, 2019
Plant-based beverage innovator Napa Hills is launching a sparkling water that deliver the antioxidants of red wine, without alcohol, sugar or calories.
Sparkling water brand launches campaign to create groundswell for lime emoji
February 19, 2019
Newton, Mass.-based Spindrift announced the launch of its 10th flavor, Lime, and issues a call for a lime emoji. The digital campaign titled WHY #NOLIMEEMOJI? asks consumers to join Spindrift in the effort to give the citrus fruit the “limelight” by sharing why they love lime on social media using the hashtag #NoLimeEmoji.