Sparkling water brand Clear/Cut Phocus (Phocus), Louisville, Ky., launched its new Peach flavor in conjunction with August's National Peach Month. Peach will join the current roster of Phocus offerings which includes Grapefruit, Blood Orange, Yuzu & Lime, Cucumber, and Natural, and will be available nationwide.
"As we discussed the introduction of a new flavor, it was important to us to create something that fit well into the current Phocus portfolio, and that we knew our customers would enjoy," said Tom O'Grady chief executive officer of Phocus, in a statement. "Phocus has always been about light, bright, refreshing taste, so when we thought about developing a new fruit flavor, it felt like a natural fit to tap into our Southern roots and create Peach."
Like the other Phocus flavor offerings, Peach contains no sugars, sweeteners, sodium, or calories. With 75 mg of natural caffeine in each can, combined with the addition of L-Theanine, Phocus provides a smooth-release of energy to keep drinkers fueled and hydrated, the company says.
In conjunction with the release of the new Peach flavor, Phocus also will rollout refreshed packaging, altering the orientation and positioning of several product descriptors on its slim cans, it adds.
Phocus is available at retailers nationwide and online at www.DrinkPhocus.com.