Articles Tagged with ''flavored malt beverages (FMB)''

Mike’s Hard Lemonade Co., Chicago, is reinventing the White Elephant holiday tradition with its new “Tw’elf Re-Gift-O-Rama,” promotion.

Mike’s Hard Lemonade Co. added a new seasonal variety to its flavored malt beverage portfolio: Mike’s Harder Apple Firebomb.

MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Co., extended its Steel Reserve Alloy Series with a new Spiked Punch flavor.

Following the successful launch of a winter seasonal last year, Anheuser-Busch, a St. Louis-based subsidiary of Anheuser-Busch InBev, added the fall seasonal Apple-Ahhh-Rita to its Bud Light Lime Ritas lineup of ready-to-drink flavored malt beverages (FMBs).

When I’m not in the office, you’ll often find me wearing an item of Disney clothing. Even when I’m in the office, I’m always wearing my favorite Mickey Mouse watch.

When it comes to the beer segment, more consumers are seeking upscale offerings. Andrea Riberi, senior vice president of alcohol beverages with Nielsen, New York, told Beverage Industry in its March issue that super-premium domestic beers, which include brands like MillerCoors’ Blue Moon and Anheuser-Busch’s Bud Light Lime and Michelob Ultra, gained 2 percent in case volume last year.

Anheuser-Busch (A-B) is encouraging consumers of legal drinking age to become amateur mixologists with its Bud Light Lime Mix-A-Rita 18-pack.

North American Breweries, Rochester, N.Y., unveiled a new multimedia national advertising campaign and brand image for its Seagram’s Escapes flavored malt beverages.

Mike’s Hard Lemonade Co., Chicago, is celebrating its 15th anniversary by leveraging the equity it has built in its flagship flavored malt beverage brand and releasing two new flavors, a reformulated offering, a new category entrant and new packaging.

Appealing mostly to female consumers and younger consumers of legal drinking age (LDA), the flavored malt beverages (FMBs) — also known as progressive adult beverages (PABs) — segment of the beer market brings in a slightly different demographic than the typical beer drinker, says Jeff Nowicki, chief strategy officer at Bump Williams Consulting Co., Stratford, Conn.