Articles Tagged with ''flavored malt beverages (FMB)''

Social media has become a buzzword for not just American consumers but also the business environment.

The phrase “something new” that’s commonly used in a reference to a bride and what she wears on her wedding day has taken on a new meaning for the flavored malt beverage (FMB) segment.

St. Louis-based Anheuser-Busch announced that its Bud Light Lime Ritas portfolio will add a summer seasonal to its lineup: Lemon-Ade-Rita.

Anheuser-Busch’s Bud Light Lime brand expands its portfolia with Lemon-Ade-Rita 

In an effort to meet the needs of consumers wanting gluten-free alcohol beverages, Mike’s Hard Lemonade Co. worked with the Alcohol and Tobacco Tax and Trade Bureau (TTB) to create and secure an exclusive “Crafted to Remove Gluten” seal for its flavored malt beverages.

Although a number of brand owners have been reaching out to consumers to highlight ideal food and beverage pairings with their signature beverage offerings, research suggests that the time of year also can have an impact on what consumers want to drink.

Mike’s Hard Lemonade Co., Chicago, is reinventing the White Elephant holiday tradition with its new “Tw’elf Re-Gift-O-Rama,” promotion.

Mike’s Hard Lemonade Co. added a new seasonal variety to its flavored malt beverage portfolio: Mike’s Harder Apple Firebomb.

MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Co., extended its Steel Reserve Alloy Series with a new Spiked Punch flavor.

Following the successful launch of a winter seasonal last year, Anheuser-Busch, a St. Louis-based subsidiary of Anheuser-Busch InBev, added the fall seasonal Apple-Ahhh-Rita to its Bud Light Lime Ritas lineup of ready-to-drink flavored malt beverages (FMBs).