Articles Tagged with ''flavored malt beverages (FMB)''

Mike’s Hard Lemonade Co., Chicago, is celebrating its 15th anniversary by leveraging the equity it has built in its flagship flavored malt beverage brand and releasing two new flavors, a reformulated offering, a new category entrant and new packaging.

Appealing mostly to female consumers and younger consumers of legal drinking age (LDA), the flavored malt beverages (FMBs) — also known as progressive adult beverages (PABs) — segment of the beer market brings in a slightly different demographic than the typical beer drinker, says Jeff Nowicki, chief strategy officer at Bump Williams Consulting Co., Stratford, Conn.

St. Louis-based Anheuser-Busch (A-B), a division of AB InBev, is doubling the size of its Bud Light Lime “Ritas” portfolio with the introduction of two new permanent flavors: Mang-O-Rita and Raz-Ber-Rita.

Phusion Projects, Chicago, introduced a new flavor to its Four Loko line of flavored malt beverages.

Stout Brewing Co. released a line of flavored malt beverage shooters under the brand name Stout 21.

With many consumers lacking the tools or know-how to reproduce some of their favorite on-premise cocktails, beverage manufacturers have found a way to deliver that same enjoyment to consumers in their own homes.

Chicago-based Mike’s Hard Lemonade Co. announced a partnership with celebrity chef and former “Top Chef” contestant Spike Mendelsohn in support of its July 4 consumer promotion, which begins June 19. The in-store promotion offers one winner and 11 friends the chance to win a trip to New York City to attend a private barbecue hosted by Spike.

Geloso Beverage Group launched Clubtails flavored malt beverages in Sex on the Beach, Screw Driver, Long Island Iced Tea and Bahama Mama varieties.

Mike’s Hard Lemonade Co. took its first step into the beer category by introducing Mike’s Authentic Shandy Hard Lemonade & Lager.

St. Louis-based Anheuser-Busch, a subsidiary of Anheuser-Busch InBev, is adding some berry taste to its flavored malt beverage (FMB) lineup with the release of Bud Light Lime Straw-Ber-Rita. A follow up to the successful Lime-A-Rita, which launched last April and has sold more than 500,000 barrels, the Straw-Ber-Rita is an 8 percent alcohol by volume FMB that blends Bud Light Lime with the taste of a strawberry Margarita, the company says.