Articles Tagged with ''kids' drinks''

BYB Brands Inc., a wholly owned subsidiary of Coca-Cola Bottling Co. Consolidated, will launch Tum-E Yummies Kids Water Enhancers at the end of July.

BYB Brands Inc., a wholly owned subsidiary of Coca-Cola Bottling Co. Consolidated, added a seasonal flavor to its Tum-E Yummies line of fruit-flavored kids drinks.

“We know through all of our research … that a kid is not [just] a kid,” says Carl Sweat, chief marketing officer of In Zone Brands Inc., Atlanta.

Growing up from its former TummyTickler and BellyWashers kids juice brands, In Zone Brands Inc., Atlanta, combined the sibling brands into one and rebranded them under the universal brand name good2grow. The result is a better-for-you juice brand that incorporates lessons learned from the company’s more than 12 years of experience in the market.

Port Washington, N.Y.-based Apple & Eve LLC acquired The Switch Beverage Co., a Darien, Conn.-based marketer of 100 percent sparkling juices. The acquisition supports Apple & Eve’s plans for growth and expansion in the school nutrition channel, the company says. Terms of the acquisition were not disclosed.

New York Spring Water launched a line of zero-calorie, functional waters called Vbee!.

 According to a presentation by Chicago-based Mintel at this year’s Institute of Food Technologists (IFT) Annual Meeting & Food Expo, 89 percent of U.S. parents say they are likely to purchase breakfast foods that their children ask for, and about 40 percent say they will buy a treat for their kids if they ask for it. 

To provide consumers with a healthy and flavorful juice option for children, Nestle USA launched Juicy Juice Fruitifuls, which is a line of all-natural juice drinks with 35 percent less sugar than regular juice and a full serving of fruit in each single-serve carton.

A child informing a parent whether or not something is cool might not be an occurrence so rare that it inspires a business plan, but when Rose Cameron’s two sons told her they did not want to drink water because it was boring, the former marketing executive set out on a mission. 

 Kraft Foods Inc. answered consumers’ requests for a larger version of its Capri Sun juice drinks with the launch of 11.2-ounce resealable Capri Sun Big Pouches.