When it comes to children’s nutrition, parents are faced with the challenge of finding products that meet their nutritional preferences, but also appeal to their children. But the challenge extends beyond parents and begins with the manufacturers. Beverage-makers are tasked with developing products to help bridge the gap between nutritional demands and pleasing taste profiles.
The National Restaurant Association (NRA), Washington, D.C., will debut a new Healthier Kids Fare pavilion at its 2012 Restaurant, Hotel-Motel Show, May 5-8, at Chicago’s McCormick Place.
It has been a long time since I have stepped foot in a school lunchroom. Although it has been awhile since I packed my Barbie lunch box with a juice box featuring whichever popular cartoon characters graced juice boxes at the time, I still remember some of the staple items that me and my classmates enjoyed.
Earlier this year, the U.S. Department of Agriculture (USDA) released its updated Dietary Guidelines for Americans. Some guidelines in reference to beverages include reducing intake of sugar-sweetened beverages, monitoring intake of 100 percent juice for children and adolescents, and consuming soy-fortified beverages.
American Beverage Corp. and The Biondo Group collaborated to redesign the packaging for Little Hug Fruit Barrels. The brand identity and package design firm stated that the Little Hug packaging incorporates water and fruit imagery to articulate strong flavor, refreshment and energy cues. The new brand mark incorporates the barrel-shaped bottle as a discrete icon and the name Fruit Barrels, according to The Biondo Group.
Princeton, N.J.-based Bot Beverages LLC re-launched its enhanced water with new packaging designed to appeal to an adult audience. Formerly positioned as children’s beverages targeted to appeal to moms, Bot’s previous packaging had a white background that used a different color and character to represent each of the low-calorie flavored water varieties. The company has repackaged its existing Key Lime, Valencia Orange, Blue Plum, Mixed Berry, Meyer Lemon and Concord Grape varieties in 16.9-ounce packages featuring primary color blocking with a white dot pattern that is intended to appear modern, friendly and light, according to advertising and design agency TDA_Boulder, which completed the redesign.
