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Home » kids' drinks

Articles Tagged with ''kids' drinks''

Adult design

July 11, 2011

Princeton, N.J.-based Bot Beverages LLC re-launched its enhanced water with new packaging designed to appeal to an adult audience. Formerly positioned as children’s beverages targeted to appeal to moms, Bot’s previous packaging had a white background that used a different color and character to represent each of the low-calorie flavored water varieties. The company has repackaged its existing Key Lime, Valencia Orange, Blue Plum, Mixed Berry, Meyer Lemon and Concord Grape varieties in 16.9-ounce packages featuring primary color blocking with a white dot pattern that is intended to appear modern, friendly and light, according to advertising and design agency TDA_Boulder, which completed the redesign. 


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Health positions dominate kids' market

Jessica Jacobsen
March 7, 2011
Low-calorie, natural, organic and low-sugar are most popular claims made by beverage manufacturers targeting the younger demographic.
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