Video series supports “Win an Extra SUNday” promotion to take chores off consumers’ to-do lists
May 7, 2014
Lipton Iced Tea launched the first video in a three-part comedic film series produced in partnership with actress Kristen Bell, who for the first time stepped behind the camera to serve as creative director.
Bai5 Tanzania Lemonade Tea is the 10th flavor in the lineup
April 21, 2014
Bai Brands, Hamilton, N.J., introduced a new, all-natural half tea, half lemonade beverage as part of its Bai5 5-calorie, antioxidant-infused, coffee-fruit beverage line.
Uncle Si’s Iced Teas to hit the market this spring
March 27, 2014
At the request of fans of A&E’s “Duck Dynasty” TV show, West Monroe, La.-based Duck Commander Family Foods and Prospect, Ky.-based Chinook USA announced the launch of new Uncle Si’s Iced Tea.
Half & Half iced tea-and-lemonade beverages available in 24-ounce cans, 1-liter bottles
March 7, 2014
Brisk, an iced tea brand of Purchase, N.Y.-based PepsiCo, announced the next phase of its Brisk Bodega platform, including a new marketing campaign — "Not Half Bad" — as a part of its efforts to better connect with its core consumer base. The new campaign is the result of ethnographic research on the demographic, which provided insights that Brisk has infused into all of its 2014 activations, according to the brand.
Quick-service restaurant leverages PepsiCo partnership with six new offerings
January 20, 2014
Taco Bell Corp., a subsidiary of Louisville, Ky.-based Yum! Brands Inc., announced that it has taken its PepsiCo partnership to the next level by introducing six new beverage offerings.
As the seasons change, fashion and tabloid magazines jump on the opportunity to highlight the latest fashion trends. In its latest white paper, Chicago-based Euromonitor International uses that same mentality for the beverage marketplace.