Wondering whether using social media for advertising purposes is crossing the line? According to a new social media study by Nielsen, New York, one-third of people think ads on social networks are annoying.
Waterbury, Vt.-based Green Mountain Coffee Roasters Inc. (GMCR) and Plano, Texas-based Dr Pepper Snapple Group (DPS) have partnered to offer Snapple premium iced teas in K-Cup and Vue packs for Keurig single cup brewing systems.
Last year, sales of tea and ready-to-drink (RTD) tea increased 5.1 percent, reaching $4.3 billion in food, drug, convenience stores and mass merchandisers, excluding Walmart, according to Mintel’s July 2011 “Tea and RTD Teas – U.S.” report.
In preparation for summer, Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, expanded its Michelob Ultra beer brand with the limited-edition launch of Ultra 19th Hole Light Tea & Lemonade.
Biocatalysts Ltd. offers an enzyme, Tannase 759P, developed to aid the clarification and flavor improvement of tea extracts, especially iced tea products, the company says.
Hot or cold, bottled or bagged, tea is the most widely consumed beverage in the world next to water, according to the Tea Association of the U.S.A. Inc., New York City.