Articles Tagged with ''iced tea''

Long Island Iced Tea and Tigre Creative Inc. collaborated to develop a new brand identity and design for the ready-to-drink iced tea brand.

After recently selling its 1 billionth beverage earlier this summer, Honest Tea took to social media to learn more about Americans’ relationships with iced tea.

Distributed in the United States by Brands Within Reach, In/Fusion Iced Herbal Teas are certified organic by the United States Department of Agriculture (USDA) and made from rare plants located in the South of France.

The Coffee Bean & Tea Leaf, a privately held specialty retailer based in Los Angeles, kicked off the largest advertising campaign in its 51-year history.

After recently selling its 1 billionth beverage earlier this summer, Honest Tea took to social media to learn more about Americans’ relationships with iced tea.

Consumer interest in healthy beverages has led to an evolving marketplace within the industry, experts note. For instance, the tea category has experienced sales increases due to consumer emphasis placed on healthy living habits, according to a January report from Santa Monica, Calif.-based IBISWorld titled “Tea Production in the US.”

Former professional lacrosse player and entrepreneur John Gagliardi introduced a line of Titan Tea functional beverages made with organic tea leaves, electrolytes, D-ribose and caffeine.

Starbucks Coffee Co., Seattle, expanded its cold beverage portfolio with the addition of Fizzio handcrafted sodas and Teavana shaken iced teas.

Chicago-based Argo Tea is celebrating the start of summer, National Iced Tea Month and the 110th birthday of iced tea in America with a new unsweetened iced tea line that includes Hibiscus Apple herbal tea, Green Tea Strawberry, and Ginger Peach black tea.

Nestea, a brand of Stamford, Conn.-based Nestlé Waters North America, announced the revival of the brand’s “Nestea Plunge” marketing effort with the new 2014 advertising campaign. This updated communication strategy is designed to promote Nestea’s new recipe, which features more flavor and fewer calories, the company says.