Although more consumers are doing their best to trade sugary beverages for healthier options, one thing they’re not willing to sacrifice is taste, says Bob Yates, president and chief executive officer for Pulse Beverage Corp., Denver.
As part of The Pepsi Lipton Tea partnership, a joint venture between PepsiCo and Unilever, the Lipton brand launched Lipton Diet Green Tea Honey Ginseng and Lipton Half & Half Tea & Lemonade drinks.
Suja released a line of same-named juices, lemonades and milks that are 100 percent organic, raw, non-genetically-modified-organism (GMO) verified and unpasteurized.