In preparation for summer, Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, expanded its Michelob Ultra beer brand with the limited-edition launch of Ultra 19th Hole Light Tea & Lemonade.
Arizona Beverage Co. launched an alcohol malt beverage that merges tea and lemonade called Arnold Palmer Hard, in reference to golfer Arnold Palmer’s non-alcohol tea-and-lemonade drink.
Made Drinks Co. added Made Lemonade to its portfolio of green teas and organic fruit juice beverages. Made Lemonade uses fresh lemon juice squeezed from organic lemons and is sweetened with organic cane sugar.
North American Breweries introduced Seagram’s Smooth in response to consumer feedback regarding the quality and taste of current flavored malt beverages (FMB) in the market, the company says.