Lipton Iced Tea, a brand of Purchase, N.Y.-based PepsiCo, is ushering in the summer season early and celebrating a new addition to its lineup: Lipton Fusions, a lemonade iced tea infused with fruit flavors.
Talkhouse Encore, a line of spirits-based seltzers inspired by the Hamptons-based venue Stephen Talkhouse, announced the launch of its Iced Tea & Lemonade Vodka Soda.
Absolut, a brand of Pernod Ricard USA, New York, is entering the ready-to-serve (RTS) category with its new Absolut Cocktails line with flavors Vodka Mojito and Raspberry Lemonade.
In June, Swoon brought Barbiecore to the beverage aisle with the limited-edition release of Barbie x Swoon Pink Lemonade. That partnership led to the zero-sugar brand experiencing its highest monthly volume sales.
Limited-edition energy drink to hit shelves this summer
July 11, 2023
Louisville, K.Y.-based Alani Nu, a “better-for-you” health and wellness brand founded by entrepreneur and influencer Katy Hearn, announced its partnership with entrepreneur and celebrity Kim Kardashian. The collaboration, Alani by Kim K, features an exclusive, limited-edition energy drink called "Kimade," which offers a refreshing twist on a classic flavor, Strawberry Lemonade.
Although lemonades have been a staple in many consumer homes, concerns about its sugar content have beverage-makers reverting to a checkpoint where they are maintaining the goodwill with consumers but altering their formulation strategy.